Business Strategy & Marketing

General business related topics including strategy, marketing and of course, finance. Fraim, Cawley & Company, CPAs provides business advisory services along with a full array of accountant services to the Roanoke area. Learn more »


Coach or Rent-A-Friend?

Coach or Rent-A-Friend?

Leslie: “No Ann, please. I beg of you. Will you just shut your beautiful pie-hole? Just sit there, let me stare at you while you silently support me on this game plan.” Ann: “Leslie…” Leslie: “Shh, Ann! Your quiet support means the world to me, as well as your tacit...
Obstacles or Excuses?

Obstacles or Excuses?

Obstacles or Excuses? “I have tried to lift France out of the mud. But she will return to her errors and vomitings. I cannot prevent the French from being French.” – Charles de Gaulle Most of the people who walk into my office work. And work very hard. They put in...
My Failure with Referrals

My Failure with Referrals

My Failure with Referrals I have always tried to be a good referral partner. Whenever people bring up that they are looking for someone in a particular field, I almost always have someone I am able to send them to that will do an excellent job for them. But I recently...
“If I”

“If I”

“If I” With the year already coming to a close, people are likely reflecting on what has happened this year or what they want to happen in the coming year. Whether the past year has been one of disappointment or accomplishment – the calendar resetting to...