Business Strategy & Marketing
General business related topics including strategy, marketing and of course, finance. Fraim, Cawley & Company, CPAs provides business advisory services along with a full array of accountant services to the Roanoke area. Learn more »
The ROI Multiplier: Debt
The ROI Multiplier: Debt “Debt can be a very good thing. The calculations are pretty simple. Some people just seem to think I’m lying to them with math.” – Me (Micah Fraim) – just now People hate debt. It is almost universally viewed as negative – and in many...
Relationship Dynamics: Employers vs. Customers
Relationship Dynamics: Employers vs. Customers “Take this job and shove it I ain’t working here no more My woman done left and took all the reasons I was working for You better not try to stand in my way ‘Cause I’m walkin’ out the door...
Gold: The Fallacy of “Safe” Investments
Gold: The Fallacy of “Safe” Investments – I am far from an investment expert – and I’ve never tried to be one. I’ve always contended that a financial advisor has a very different skillset than an accountant – and that those who try to be both are...
Fortune Teller Business Planning
Fortune Teller Business Planning “I’ve gone into hundreds of [fortune-teller’s parlors], and have been told thousands of things, but nobody ever told me I was a policewoman getting ready to arrest her.” – NYC detective Small business owners are some of my favorite...
What Sort of Customers Are You Attracting?
What Sort of Customers Are You Attracting? “He was a tycoon, then a cheapskate Went out looking for a keepsake To tuck into his suitcase on Viceroy’s Row He had a satchel full of cash And dishes full of ashes He went from boom to bust In the blinking of a...
Low Price and Diminished Value
Low Price and Diminished Value A few weeks ago I wrote an article about the importance of charging appropriately for the services you render. The article focused on the common phenomenon of “what have you done for me lately?” and the corresponding need to charge...
What Have You Done For Me Lately?
What Have You Done For Me Lately? Years ago when I was first starting my business I picked up a client who’d had a series of terrible accountants. How terrible? The first accountant had made some material errors that cost him over $100,000 in tax penalties. The...
My Failure with Referrals
My Failure with Referrals I have always tried to be a good referral partner. Whenever people bring up that they are looking for someone in a particular field, I almost always have someone I am able to send them to that will do an excellent job for them. But I recently...
Greenspan, Agassi, and How Others See Us
Greenspan, Agassi, and How Others See Us “ I know you think you understand what you thought I said but I’m not sure you realize that what you heard is not what I meant” – Alan Greenspan I remember being in a meeting a few years ago when the railroad unveiled...
My Advice on MSN, Fit Small Business, SCORE, Trusted Choice, and Insureon
My Advice on MSN, Fit Small Business, SCORE, Trusted Choice, and Insureon Over the past month I have been featured on a number of different publications. I wanted to archive the links to them here for any readers of the blog: MSN Money asked me and some other tax...
“If I”
“If I” With the year already coming to a close, people are likely reflecting on what has happened this year or what they want to happen in the coming year. Whether the past year has been one of disappointment or accomplishment – the calendar resetting to...
Are MLMs Scams?
Are MLMs Scams? “An extraordinary claim requires extraordinary proof.” – Marcello Truzzi Everyone who is involved in Multi-level Marketing (MLM) will espouse the wealth and wonders it can bring to your life…but somehow those results are not readily visible...
My Advice on MyCorporation, CEO Blog Nation, Avalara, and CafeMom
My Advice on MyCorporation, CEO Blog Nation, Avalara, and CafeMom Over the past month I have been featured on a number of different publications. I wanted to archive the links to them here for any readers of the blog: MyCorporation asked me and other experts our...
Bestselling Business Ebook!
Bestselling Business Ebook! A few months ago I published The Little Big Small Business Book – a book of advice based on my years advising clients. I am excited to announce that The Little Big Small Business Book is now the #1 best selling book on Amazon in its...
My FREE Small Business Success Ebook
My FREE Small Business Success Ebook “” For the past several years I’ve been writing business and tax advice on this blog. I’m very pleased to announce that I have compiled these and other valuable pieces of small business advice into a book!...
“Pestering” Prospective Customers
“Pestering” Prospective Customers “I call it push and pester, or grab and clutch…a guy who has less athletic ability can still block someone. There are some big people that are athletic that are good… But there are guys that aren’t athletic that … are...
Accrual Basis vs. Cash Basis Accounting
Accrual Basis vs. Cash Basis Accounting Q: If an accountant’s wife can’t get to sleep, what does she say? A: “Tell me about work today, dear.” Welcome to Round 2 of Micah’s Accounting 101. A few weeks ago I wrote an article on inventory timing and...
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